The popularity of OTT services continues to accelerate.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
Let’s examine the background of OTT and the rise of free services.
Where did OTT streaming start?
OTT started as an internet-based alternative to traditional broadcasting.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
more people started using these services.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Users can watch movies and shows without financial burden.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Why is FAST becoming popular?
FAST services are quickly settling into the market.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
To wrap website things up
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
We can expect streaming services to become even more diverse and accessible.